The practical seminar "Internet-advertisement: results and prospects. Advertisement on Yandex.” was held in National Library of Belarus on June 19, 2009.
There was the first regional seminar arranged by Yandex Company in Belarus. Leading experts of the Company presented to Belarusian users the newest software products developed by Yandex Company.
Participants of the seminar delivered the following papers: advertising online, its classification, target audience, and market structure. Russian and Belarusian experts discussed the principles of an advertising message composition, syntactic advertisement vocabulary, advertising campaign algorithm, media and regional advertising on Yandex web site etc.
More than 600 persons – representatives of Belarusian companies, experts in marketing from national and private institutions, specialists of advertising agencies, representatives of web-studios, advertising agents, pupils and students and other listeners concerned in Yandex Company innovative technologies and the modern online advertising technologies participated in the seminar.
 |
 |
